Since 2010 Jorge Chamorro has been teaching collage, graphic design, typography and visual identity. He has worked with adults and children, in schools, art and design colleges, universities, and private spaces. Jorge is currently teaching “Visual Culture” as part of the Master in Graphic Design, “Fundamentals of Graphic Design” and “Applied Illustration”, in the Degree in Graphic Design and Illustration, at UDIT University of Design and Technology.
Here you can read a summary of the contents of the courses and workshops that Jorge is now offering. If you are interested in organising one in your school or space, if you would like to attend one of them, or if you simply want more information, just get in touch:
jorge@jorgechamorro.es
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Graphic Design
Course
Designing is basically thinking. Good design is the result of a profound intellectual process – an effective communicative solution is not just to make ‘pretty pictures’ – in reality it is much more complicated and much more exciting.
The main objective of this course is therefore that students think. Designing is not just about aesthetic foundations or software or tools, it is about thinking, reflection and implementing visual communication projects with integrity, enthusiasm, with commitment for a job well-done and with self-driven criteria.
To learn graphic design you have to start designing. A large part of the course will comprise of implementing a variety of graphic design projects, and subsequently taking part in a collective group analysis of that work. Thus, the students will develop their creative and analytical skills.
By the end of the course, the student will have a portfolio that will be more than proficient to submit as a résumé.
You will notice throughout the course how the history of and theory behind design deepens when considered alongside the histories of art and thought. We will talk about concept, composition, typography, identity, editorial design, signage...
We will conclude with a final project in which each student will design their own corporate identity.
Timetable (orientative):
24 sessions
2,5 hours each session
Total: 48 hours
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Visual Identity
Workshop
Nowadays, almost everyone, whether we are a company, a freelancer, an association or a specific event, we need a visual identity. In one way or another, we must communicate who we are, what we do and what differentiates us from the rest.
The goal of the workshop is to stimulate the critical and analytical capacity of the students, reflecting on it, understanding the principles of design and corporate identity and giving them tools, knowledge and resources to design their identity and to improve their visual communication.
This workshop is made for people who want to design their visual identity for themselves as freelancers, for a company, association, project or an event, but the workshop is also thought for those who want to learn about corporate design and graphic design in general.
To get that purpose, we will review the history of brands, graphic design and corporate identity. We will study the basics of graphic design, we will see the different approaches to design in order to have a broader vision and our own criteria.
The attendants will design their own visual identity. At the end of the workshop, the participants will have a personal and professional visual identity with all the applications that might be needed, as logotype, website, business cards...
In every session they will present the development of their identity and we will make a collective analysis to get feedback and to work on the identity with solvency, enthusiasm and commitment.
Timetable (orientative):
10 sessions
2,5 hours each session
Total: 25 hours
Typography
Workshop
Stanley Morrison, creator of Times New Roman, defined typography as “the art of arranging text and space in such a way as to maximise understanding of the text”. Beatrice Warde offered a more lyrical definition, saying that “typography is the dress of words”.
The workshop will be both theoretical and practical.
In order to understand what design and typography is like today, it is necessary to understand where we come from, so we will be introduced to the history of typography. There were and still are designers and typographers for whom the only important thing is legibility, while others put emotion and expressiveness before it. It is important to know the different positions and trends that have existed in graphic design and typography in order to be able to make a better and more effective visual communication.
Of course, we will talk about typographic families, the anatomy of the letter, microtypography, macrotypography and typography, of course, the choice of type, kerning, the grid, lettering...
The participants will have to carry out a typographic project of their own choice, it can be something very playful and artistic or something very technical and thoughtful. Each day we will collectively analyse the different projects, which together we will improve and refine until we achieve the desired result, so that by the end of the workshop, the participants will have a solid, coherent and honest project.
Timetable (orientative):
8 sessions
2,5 hours each session
Total: 16 hours
Collage
Workshop
Max Ernst defined collage as “the systematic exploitation of the accidentally or artificially provoked encounter of two or more foreign realities on a seemingly incongruous level – and the spark of poetry that leaps across the gap as these two realities are brought together.”
That spark is, ultimately, what we want to explore in this workshop.
In the first session we will review the history of collage, from the avant garde movements to the collage scene nowadays. This first session is thought to understand better the importance of collage in the art movements of the XX Century, to analyse the different perspectives of the collage language and to achieve lots of references.
The following three sessions will be dedicated to make collages from diverse assumptions, exploring different ways of creating and expressing.
We will make collective analysis of the works, we will be in a constant dialogue about concept, composition, contrast, color, texture...
The main thing is to have fun, to learn, to create a space for knowledge, exchange and debate.
This is a workshop to dive deep into the world of collage.
Timetable (orientative):
4 sessions
2,5 hours each session
Total: 10 hours
